Marketing professional with over 15 years of professional experience spanning a diverse range of industries. Motivational leader, experienced in development of campaigns, toolkits, and activations across enterprise corporations. Strategic communicator adept at crafting content that cuts through the noise and engages key audiences. Project leader who fosters collaboration and alignment across teams within highly matrixed, global corporations.
Marketing
Digital Marketing
Campaign Activation
Content and Channel Strategy
Brief, Toolkit, and Campaign Development
Brand Sentiment & Social Listening
Analytics & Key Learnings
Communications
Public Relations
Brand Voice
Earned and Owned Media
SEO Incorporation
Copy Writing
Thought Leadership
Ecommerce / Retail
Digital Shelf
Merchandising
PDP & Enhanced PDP
Product Setup
A/B Testing + SEO
Amazon Vendor Central
Content Strategy
Creative Ideation
Content Pillar Development
Localization
Content Calendar & Editorial Management
Digital & Print
Experienced in Adobe CC, Figma, Canva, and more.
Social Media
Organic & Paid
Editorial Management
Engagement and Key Metric Growth
Lead Generation & CTA
Social Listening & Employee Advocacy
Project Management
Program & Project Management
Studio & External Agency Relations
Briefs, Campaigns & Toolkit Roadmaps
Budget Forecasting & Management
Project Roadmaps, Workbacks, & Timelines
RFQ Procurement & Vendor Management