Nike Priority Franchise
Global Men’s, Women’s, and Kid’s
Priority franchise lead, responsible for toolkit production including copy, imagery, and brand guidelines across retail and digital landscapes. Tasked with integrating Priority Franchise into Nike’s Consumer Direct Acceleration by identifying and establishing an end-to-end roadmap across dates & gates. Responsible for sample ordering and product reservations, brand and consumer brief development, studio coordination, and final toolkit signoff. Led studio and agency briefings, studio checkpoints, and toolkit reviews. Final toolkits were utilized by internal and external teams, including wholesale partners. Toolkits included guidance around paid media, digital (social, email, .com), and print.
December 2022
August 2023
Identified new platform utilization, including Instagram Shop.
Priority Franchise Placements:
Nike.com + Nike App, Email, Social Media, Paid Media, PDP
Retail Partner websites + apps, paid social, email
Stakeholders
Men/Women/Kids: Global Brand Management, Global Consumer Direct Marketing (CDM), Nike Digital Direct Commerce (NDDC), Global Brand Management Product Management, Global CDM Social Media, Geo CDM teams,
Toolkit Contents:
Brand Guidelines, Fonts + Logos, Layouts, Copy + Still Assets
Digital Activation Templates
