ASTOUND Sports & Venues Campaign
ASTOUND Group announced a new discipline for their Sports & Venues space. As the agency’s Social Media & Communications Manager, I successfully orchestrated a press release distribution, client testimonials as well as organic and paid social media campaigns over an extended period of time. The campaign has been extremely successful, resulting in high organic social engagement and impressions.
Brand Experience Innovator, ASTOUND Group, Launches ASTOUND Sports & Venues
Raiders Testimonial
Creative Strategy
Audio Selection & Editing
Scene Selection & Editing
Twitch Testimonial
Creative Strategy
Graphic Design
Social Execution
Paid Social Campaign
Creative Strategy
Copy Writing
Graphic Design
Social Execution
Ad Creations including video, carousel and single image
A/B Testing
Key Audience Demographic Targeting
Placement on LinkedIn, Facebook & Instagram
Key Goals: Brand Awareness and Website Traffic Leads
Sports Business Journal: World Congress of Sports Conference
ASK: Assets and social share
RESULT: Provided asset collection and communications support. Coordinated and executed an “Instagram Takeover” by the Sports & Venues discipline, providing a unique, behind-the-scenes coverage via Instagram Stories.
Built a cross-promotional relationship with SBJ’s social team, resulting in re-shares on their stories and a follow back. This extended the demographic reach and impressions of our organic campaign and set up a future relationship with the industry leader in the sports business world.
Creative Strategy and execution. Promoted cross-over from LinkedIn to Instagram with a unique, behind-the-scenes look at SBJ World Congress of Sports Conference.
Creative Strategy on asset selection for virtual exhibit space.
Utilized Sports & Venues SBJ advertisement to create an engaging, interactive Instagram story.
Social Video
Creative
Video Frame Selection
Video Editing
Audio Selection
Social Distribution
