Nike Priority Franchise
Identified new platform utilization, including Instagram Shop.
Stakeholders
Men/Women/Kids: Global Brand Management, Global Consumer Direct Marketing (CDM), Nike Digital Direct Commerce (NDDC), Global Brand Management Product Management, Global CDM Social Media, Geo CDM teams,
Priority Franchise Placements:
Nike.com + Nike App, Email, Social Media, Paid Media, PDP
Retail Partner websites + apps, paid social, email
Toolkit Contents:
Brand Guidelines, Fonts + Logos, Layouts, Copy + Still Assets
Digital Activation Templates
